Growth you can measure.
We turn Chief Everything Officers into "Free EOs": owners with growing revenue, better margins, and their time back. No fluff, no guesswork. Just numbers and a plan.
Real clients. Real numbers.
Every engagement starts by finding money the business already has. Here's what that has looked like recently.
Referral system improvement scoped for an established practice.
The owner's existing book of business can now bring in more than enough clients to sustain and grow the firm.
Projected addition to revenue from an internal cold calling team we stood up, trained, and validated.
The owner stopped waiting for clients to come to him.
Internal revenue opportunity found for a service company.
A clear path to fund the staff they needed to hire.
Lead volume for a consumer service company.
Growth became a dial the owner controls, not a hope.
Higher daily sales rate after restructuring one sales conversation.
A consistent process the owner can now train a team on.
Gross revenue added in a single pricing conversation.
One small tweak, immediate impact.
Saved by killing a bad investment before it drained more time and money.
That effort now goes to opportunities that pay.
$2.5M+ in opportunities found for clients, and counting.
Three things. Done well.
We're not here to solve every problem your business will ever have. We move three numbers that change everything else.
More revenue
Find the money already hiding in your pricing, your leads, and your book of business. One client added $50,000 in gross revenue from a single conversation.
Better margins
Keep more of what you make. A restructured pricing model took one client's cash flow up 20% and doubled how long customers stay.
Less of your time
Run the same business, or a bigger one, on fewer of your own hours. Simple systems mean the business stops depending on you being everywhere. That's what "Free EO" means.
Built for businesses like yours
If you sell a service to consumers and you're the one holding it all together, this was built for you.
Start with a conversation.
Reach out
Send a short note about your business. No long forms, no pressure, and no obligation to keep going.
We dig in together
On a call we map where revenue and margin are hiding in how you price, sell, and staff. You'll see real numbers.
You get a roadmap
You leave with a clear, prioritized plan. Whether we keep working together after that is entirely up to you.
Example numbers. Yours come from a conversation.
No AI. No automations. No magic.
What we don't do
- AI tools that promise the world
- Automation stacks you'll never open
- 47-step funnels
- Anything you can't explain to your spouse in one sentence
What we do
Simple business systems. Small tweaks to pricing, sales conversations, referrals, and hiring that produce outsized returns. Software can help you execute, but it can't tell you which knob to turn. That's the job.
What this is all built on.
Every strategy I bring you rests on the same foundation. My work is grounded in my Christian faith, and it shapes how I show up for you: honest, diligent, and genuinely in your corner. You don't have to share that faith to feel the difference it makes. These are the principles I hold myself to, whoever you are and whatever you believe.
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Under-promise, over-deliver
You should always walk away with more than you paid for. I would rather surprise you than manage your expectations.
Matthew 5:41 "Whoever compels you to go one mile, go with him two."
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2
Honest scales, fair value
The price should match the value every time. No games, no fine print, no pressure to buy.
Leviticus 19:36 "You shall have honest scales and honest weights."
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Purpose over ego
The work has to serve something bigger than my name or my bottom line. Your success is the whole point.
Mark 8:36 "What will it profit a man if he gains the whole world, and loses his own soul?"
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Diligence and stewardship
I treat what you have built like it matters, because it does. Small, faithful improvements are what compound into big results.
Matthew 25:23 "Well done, good and faithful servant. You have been faithful over a few things."
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Plan with intention
Having no plan is planning to fail. We move on purpose, with a clear roadmap, never on guesses.
Proverbs 21:5 "The plans of the diligent lead surely to abundance."
This is the point of all of it. When your business finally runs without you holding every piece, you get your time back for what matters most: God, family, and community. That's what it means to go from Chief Everything Officer to Free EO.
Not sure? We'll prove it.
We were taught that a true leader is the greatest servant. So we serve first. Sit down with us for one conversation, and we'll find real, dollar-specific value in your business before you commit to anything. If the value isn't there, you'll know quickly, and it will have cost you nothing.
Nathan Patterson
I started as a Military Intelligence Officer, then structured multi-million dollar real estate financings and built systems for FinTech firms and seven-figure nonprofits. Now I help service business owners run leaner, more profitable companies.
This work is my calling. I believe a true leader is the greatest servant, and I've found mine serving people like you.
Questions owners actually ask.
What does a business consultant actually do for a small business?
A good business consultant finds the specific points where your business is leaking revenue, margin, or time, then helps you fix them in order of payoff. At Onyx Counsel that starts by taking a hard look at how you price, sell, deliver, and staff. You get a clear number on what each fix is worth before you change anything.
How much does a business consultant cost?
It varies widely. Hourly consultants run a few hundred dollars an hour, and monthly engagements typically run four figures. We work differently: we show you the value first. Reach out for a conversation, and before you spend a dollar you'll see what the opportunities in your business are actually worth.
Is hiring a business consultant worth it for a small service business?
It's worth it when the return is bigger than the fee, and that's measurable. In recent engagements we've uncovered $340,000 in hidden revenue for one service company and scoped over $1,000,000 in referral system improvements for an established practice. If we can't find value that clearly outweighs our fee, we'll tell you before you spend a dollar.
What's the difference between a business coach and a business consultant?
A coach works on you: mindset, habits, accountability. A consultant works on the business: pricing, sales process, staffing, cash flow. We do both. You get specific changes with the math behind them, and we work alongside you until they're implemented, so you're never figuring it out alone.
Do you work with home service companies like HVAC, plumbing, landscaping, and cleaning?
Yes. Consumer service and home service companies are the core of our work. The playbook that grows a plumbing company also grows a chiropractic office or a gym: better pricing, a tighter sales conversation, and systems that don't depend on the owner being everywhere at once.
How do I figure out where my business is losing money?
Start with four places: how you price, how many of your leads actually close, what each customer is worth over their lifetime, and where your own hours go. In our first conversation we walk through all four and put a dollar figure on each gap so you know which one to fix first.
How can I grow revenue without working more hours?
You change what happens in the hours you already work. Raise your effective price, close a higher percentage of the leads you already get, and extend how long customers stay with you. One client added $50,000 in gross revenue from a single pricing conversation. None of it required more hours.
Do you use AI or automation to get these results?
No. These results come from simple business systems: small changes to pricing, sales conversations, referrals, and hiring that compound. Software can help you execute, but it can't tell you which change is worth the most. That's the work we do.
Do you only work with businesses near Atlanta?
No. We're based northwest of Atlanta and work in person around Atlanta, Kennesaw, Marietta, and Acworth, and we work virtually with service businesses across the country.
What if I'm not sure this will work for my business?
Then let us prove it. That's the promise: we find real, dollar-specific value in your business before you commit to anything. If the value isn't there, you'll know quickly and it costs you nothing.
Find out what your business is leaving on the table.
Ready to stop being the Chief Everything Officer?
Contact Us